John C. Riding

Business

John C. Riding (1939-)

was born in St. George, Utah, and raised in Pioche, Nev., where his family had moved to obtain employment during the Depression. Although registered to attend Brigham Young University, a late decision to go to Dixie to play football was the best one he ever made.

While enjoying the Spirit of Dixie, he met and courted Naomi Merservy, who became his wife after he served a mission to Montana. He graduated from Dixie College in 1959, and served as student body president. After graduation he attended BYU, where he earned a degree in Economics. He then spent two years at the University of California, Berkeley, where he received his Master’s Degree in Business Administration. Following graduation, he began a 33-year career within the telephone industry.

His first assignments with Pacific Telephone included the strategic planning of local and long distance networks. He spent four years in New York working for AT&T helping to implement orders by the Justice Department to resolve equal pay issues throughout the Bell System. The next few years were spent directing technology changes that impacted the way customers receive long distance and directory assistance services. He spent the final years of his career working in San Francisco as Vice President of Human Resources and Corporate Services for AirTouch Communications. He was also a member of its policy group at the time of his retirement in June of 1998.

His LDS Church responsibilities have included being a bishop in Carmel, Calif., and stake president in Walnut Creek, Calif. Now a resident of Mapleton, Utah, John and his wife have seven children.